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Company Profile
Born in the year 1996, merlin dentifrices pvt ltd is one of the most vibrant Companies amongst the Targett  group of compnies. The company is engaged in manufacturing and marketing of its own merlin, brand toothbrushes. Known for its excellence in Indian toothbrush industry the Company is engaged in serving finest quality toothbrushes to its customers. The marketing head office and manufacturing plants are located in Vadodara, Gujarat, India from where the Company execute each one of its  operations of our company.

Our Hallmark

Vast Experience
"merlin" toothbrushes stem from a long and deep experience of 3 decades in the toothbrush industry. This explains our ability to easily assimilate the newest technologies in manufacture, to offer the best product at the most competitive price and in the quickest time.

German Technology
"merlin" toothbrushes are produced on Zahoransky machines from Germany. The technology applied for the entire manufacturing process is considered the best globally. In fact the entire product from handle moulding to final packaging is done under a single roof.

European Quality
The entire process of the manufacture of merlin toothbrushes is subjected to stringent quality management. The products and their plant is benchmarked with global quality and safety standards.

Product Portfolio

merlin proudly serves its customers the following toothbrushes:-

  • Premium Toothbrushes
    • Taj
    • Topper
    • Black Beauty
    • Ruby
    • Excel
    • Red Prince
  • Child Toothbrushes
    • Twinkle
    • Young
  • Regular Toothbrushes
    • Velvet
    • Silk
    • Rainbow
    • Season
    • Satin
    • Power
    • Dento

Key Facts

Basic Information

Nature of Business

Manufacturer, Exporter and Supplier

Year of Establishment


Executive Director

Anirban Bose

Total Number of Employees


Monthly Production Capacity

4 Million Pieces

Working as an Original Equipment Manufacturer


Warehousing Facility


Annual Turnover

43 Crores

Statutory Profile

Importers/ Exporters Code






Payment and Shipment Details

Payment Mode

Cash, Cheque, DD, Online, NEFT, RTGS and Bank Transfer

Shipment Mode

By Road

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